Why Industrial Design Belongs in Heavy Industry
Industrial Design

Why Industrial Design Belongs in Heavy Industry

P. KulkarniFebruary 28, 20265 min

Industrial design is often treated as consumer-only territory. In reality, the operators of heavy machinery interact with your product for eight hours a day.

Ergonomics, visibility, serviceability and brand cues all belong on the engineering table from day one — not bolted on at the end.

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